Literatura obcojęzyczna Kogan Page
30 produktówPopularne w ostatnim czasie:
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Kogan page Using artificial intelligence in marketing
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Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing...127,70 zł -
The Risk Management Handbook: A Practical Guide to Managing the Multiple Dimensions of Risk
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277,50 zł -
Kogan page Digital marketing handbook
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\nProduce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written aby an industry leader...136,43 zł -
Kogan page Video marketing
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\nCreate effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.\n122,11 zł -
Kogan page Myths of marketing
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Provides a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, giving readers well-researched...83,51 zł -
Practitioner's guide to account-based marketing Kogan page
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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers...168,57 zł -
B2B Marketing Strategy
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Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.122,80 zł -
Kogan page Innovative b2b marketing
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Cut through the noise surrounding B2B marketing using this clear and pragmatic guide that provides coverage of all the most recent developments,...137,91 zł -
Motivation and Performance
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Many organizations approach the issue of employee engagement and motivation aby tapping into age, gender and other stereotypes. Motivation and...202,66 zł -
Kogan page Confident ux: the essential skills for user experience design
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74,93 zł -
Kogan page Definitive gt content marketin
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Introduction - Mapping the Content Marketing Territory Content Marketing - A New and Better Promise? Why Content is Seen as the Solution to Current...128,55 zł -
Kogan page Social media marketing for business
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\nMaximize the success of your social media marketing aby creating a complete strategy that is integrated throughout your organization and built...168,57 zł -
Malcolm Mcdonald On Marketing Planning,17
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Malcolm McDonald on Marketing Planning is a clear and concise guide to the benefits of rigorous marketing planning, and shows how to produce...125,57 zł -
Kogan page Making sense of change management: a complete guide to the models, tools and techniques of organizational change
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255,06 zł -
Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy
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187,43 zł -
Kogan page How to write effective business english
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Express yourself clearly, confidently and professionally with this practical guide to written business English and global business English, for...82,85 zł -
Experiential marketing Kogan page
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Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in...202,66 zł -
Kogan page Managing luxury brands: a complete guide to contemporary luxury brand strategies
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803,37 zł -
Management Stripped Bare
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"Management Stripped Bare" from best-selling author Jo Owen is an essential everyday tool for managers based on 20 years of working at the sharp...90,46 zł -
Kogan page Business continuity management: a practical guide to organization resilience and iso 22301
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273,03 zł -
The business models handbook: the tools, techniques and frameworks every business professional needs to succeed Kogan page
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678,28 zł -
Kogan page Marketing strategy
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\nCreate an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and...168,57 zł -
Successful Integrated Planning for the Supply Chain: Key Organizational and Human Dynamics
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Discover new frameworks and approaches to integrated business planning in the supply chain.307,66 zł -
Agile Marketing
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\nApply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today\'s changing...136,43 zł -
Sustainable marketing: how to transform your marketing practice and processes Kogan page
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167,53 zł
