Literatura obcojęzyczna Kogan Page Ltd
164 produktyPopularne w ostatnim czasie:
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Using behavioral science in marketing Kogan page ltd
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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.179,70 zł -
Kogan page ltd Martech handbook
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Add value in key areas of marketing with this jargon-free and easy-to-follow guide to creating and managing a powerful marketing technology stack.138,30 zł -
Brand Sense
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That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created...142,27 zł -
Strategic Sourcing and Category Management
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How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA...283,85 zł -
Kogan page ltd Sustainable procurement
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The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed...226,66 zł -
Communicate to inspire Kogan page ltd
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Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and...129,16 zł -
Learning and development handbook Kogan page ltd
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The skills needed in today's business world are not the same as they were in the past. Therefore, upskilling, reskilling and developing staff...204,82 zł -
Kogan page ltd Iq and psychometric test workbook
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Contains over 500 practice questions and answers, explanations and interpretations of scores. Will help candidates improve their scores through...74,06 zł -
Kogan page ltd Excellence in people analytics
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Effectively analyzing people data and leveraging the insights from this analysis is what sets the best HR professionals apart. However, knowing...159,44 zł -
Packaging logistics Kogan page ltd
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Understand the role of packaging along the supply chain and how its effective management can improve the performance of your company and minimise...283,45 zł -
Kogan page ltd Top business psychology models
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"Top Business Psychology Models" is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human...157,56 zł -
New strategic brand management Kogan page ltd
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Adopted internationally żeby business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply...204,22 zł -
How to prepare a business plan Kogan page ltd
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An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark...105,13 zł -
Kogan page ltd Sustainable business handbook
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Make your business more sustainable, and therefore more innovative and profitable, with this practical guide filled with case studies and 'top...150,70 zł -
Complete guide to recruitment Kogan page ltd
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Recruiting the right people is one of the most important activities organisations can undertake. Getting it right can mean fast, healthy growth...167,98 zł -
Effective people management Kogan page ltd
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Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition...94,81 zł -
Kogan page ltd Taking minutes of meetings
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Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum...53,21 zł -
Cryptocurrency revolution Kogan page ltd
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For a long time, the world of cryptocurrencies and blockchains was viewed as a niche space of little interest to mainstream business and finance...132,34 zł -
Leadership shadow Kogan page ltd
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In today's fast paced, interconnected, and mercilessly competitive business world, senior executives have to push themselves and others hard....167,78 zł -
Kogan page ltd Practical guide to digital transformation
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Cut through the hype and decide on a digital roadmap for your organization with this practical, step-by-step guide to delivering successful digital...179,70 zł -
Public Relations Strategy
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports...97,49 zł -
Kogan page ltd Armstrong's handbook of performance management
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Optimize staff performance with this handbook of performance management including guidance for remote workforces and the latest innovations in...268,46 zł -
Successful employee communications Kogan page ltd
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Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement...197,57 zł -
Kogan page ltd Understanding digital marketing
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The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale....114,66 zł -
Forensic accounting and finance Kogan page ltd
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A complete guide to Forensic Accounting and Finance, this book is ideal for advanced-level students and new or mid-level forensic accounting...283,45 zł -
Kogan page ltd Predictive analytics for marketers
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Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for...167,98 zł -
Kogan page ltd How cool brands stay hot
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How Cool Brands Stay Hot analyses Generation Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials...158,75 zł -
Professional's Guide to Business Development
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When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily...246,52 zł -
The Tesla Way
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Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology...218,82 zł -
Be a free range human Kogan page ltd
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Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking...74,06 zł -
Strategy sprints Kogan page ltd
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Learn how you can scale your business through 12 assignments that will make it leaner, more agile and more resilient.93,91 zł -
Kogan page ltd Retail disruptors
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Understand the strategies and business models used aby hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as...145,84 zł -
Neuroscience for organizational change Kogan page ltd
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Organizational change can be unpredictable and stressful. With a better understanding of what our brains need to focus and perform at their best,...197,57 zł -
Sales and marketing channels Kogan page ltd
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Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution...218,82 zł -
Kogan page ltd A circular economy handbook: how to build a more resilient, competitive and sustainable business
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WINNER 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize The growing global consumption of resources highlights that our...204,22 zł -
Armstrong's handbook of strategic human resource management Kogan page ltd
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237,38 zł -
Kogan page ltd Handbook of logistics and distribution management
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Examine all the key aspects of distribution, logistics and supply chain planning and management with this comprehensive, best-selling guide.298,14 zł -
Leadership team coaching Kogan page ltd
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Organizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the...197,57 zł -
Brandwashed
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In "Brandwashed", he turns the spotlight...127,57 zł -
Field visual merchandising strategy Kogan page ltd
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The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart...126,78 zł -
Kogan page ltd Evidence-informed learning design
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Learning and Development (L&D) programmes are too often based on fads, the latest trends or learning designers' personal preferences without...197,57 zł -
On purpose Kogan page ltd
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Customer experience has rapidly changed and evolved as bold brands have paved the way for a new kind of brand perception. Marketers face new...152,49 zł -
Strategic reward and recognition Kogan page ltd
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Well-researched and practical top level guidance on how to formulate the best strategy for incentives and recognition and how to implement such...155,87 zł -
Fundamentals of risk management Kogan page ltd
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Develop a complete understanding of the core concepts and frameworks of risk management with this guide designed for emerging professionals and...212,86 zł -
Rethinking Prestige Branding
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What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands,...191,11 zł -
Kogan page ltd Accounting for non-accountants
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Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the...114,66 zł -
HR Business Partner Handbook
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Excel in your role as an HR Business Partner aby understanding how to support workforce wellbeing, drive performance while providing strategic...209,28 zł -
Kogan page ltd Developing mental toughness
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Equip your organization with the ability to cope with stress and challenges in the workplace with the third edition of this coaching guide to...150,70 zł -
Kogan page ltd 50 top tools for coaching
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Arm yourself with these tried and tested tools and techniques to provide the best experience for your clients in every coaching situation.176,82 zł -
Digital marketing strategy Kogan page ltd
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\nPlan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of...167,38 zł -
From start-up to grown-up Kogan page ltd
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Prepare yourself and your company for the journey from founder to CEO and from start-up to scale-up with expert and practical advice from an...125,09 zł -
Human resource practice Kogan page ltd
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Human Resource Practice is a practical and accessible guide for students and anyone looking to gain a thorough understanding of HR, and is the...297,25 zł -
Kogan page ltd Assessment centre success
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Perform well and land that dream job with this bank of real assessment centre exercises, including both individual and group activities.94,81 zł -
Neurodiversity at Work
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Achieve the productivity, performance and financial benefits of a neurodiverse workforce żeby optimizing your HR policies and processes.150,70 zł -
Transformational Culture
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Resolve internal politics, defuse employee disagreement and develop a values-based culture that focuses on people to drive individual employee...197,57 zł -
Nine types of leader Kogan page ltd
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Where chief executives and company presidents lead, thousands follow. These elites make excruciatingly difficult calls on strategies which will...67,01 zł -
Hr for hybrid working Kogan page ltd
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Use this practical guide to develop HR policies and activities for hybrid working which support business and employee development across office...179,70 zł -
Decision making and problem solving Kogan page ltd
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Develop the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions.55,29 zł -
Kogan page ltd Audio branding
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Audio Branding: Using Sound to Build your Brand will offer the reader a thorough overview of the world of audio branding - what it is, why it's...156,66 zł -
Kogan page ltd Complete facilitator's handbook
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John Heron, well known for his previous books, "The Facilitator's Handbook" (1989) and "Group Facilitation" (1993), both of which have become...246,52 zł -
Solutionists Kogan page ltd
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Join the army of pioneering business leaders that are finding solutions to the climate emergency and transforming business żeby putting sustainability...64,62 zł -
Category Management in Purchasing
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Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation...298,14 zł -
Kogan page ltd 30 day mba
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Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.64,62 zł -
High-tech high-touch recruiting Kogan page ltd
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With unemployment rates globally at a 50-year low, finding the right person for the job is increasingly difficult, expensive and often unsuccessful....167,98 zł -
Armstrong's Handbook of Human Resource Management Practice
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Gain a complete understanding of how to develop all the key areas of the HR function with this one-stop shop handbook żeby the UK's bestselling...279,58 zł -
Strategic internal communication Kogan page ltd
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Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees...246,52 zł -
Kogan page ltd Negotiation for procurement and supply chain professionals
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Highly effective negotiation skills are an essential składnik of a purchasing and supply chain professional's toolkit. Negotiation for Procurement...281,56 zł -
Kogan page ltd Emotional intelligence coaching
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"Emotional Intelligence Coaching" examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and...186,45 zł -
Definitive personal assistant & secretarial handbook Kogan page ltd
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This new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, PAs, secretaries...120,42 zł -
Develop Your Presentation Skills
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Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.67,01 zł -
Learning and development practice in the workplace Kogan page ltd
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Learning and Development Practice in the Workplace is the definitive textbook for anyone studying the CIPD Level 3 Foundation Learning and Development...298,14 zł -
Graduate Psychometric Test Workbook
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Employers want to fill their top management posts with candidates of the highest calibre. Any mistake in their recruitment process can mean wasteful...91,03 zł -
Kogan page ltd Armstrong on reinventing performance management
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Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research...218,82 zł -
Business Continuity Management System
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Business Continuity Management System offers a complete guide to implementing a fit-for-purpose resilience capability in your organization. A...260,32 zł -
Handbook of International Trade and Finance
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International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in...204,22 zł -
Kogan page ltd Forecasting financial markets
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"Forecasting Financial Markets" provides a compelling insight into the psychology of trading behaviour and shows how 'following the herd' can...399,22 zł -
Malcolm mcdonald on key account management Kogan page ltd
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Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.150,11 zł -
Strategic Workforce Planning
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Align staff, skills and resources to meet both the short-term goals and long-term aims of your organization with this practical guide.204,82 zł -
Creative Thinking Handbook
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Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested...81,80 zł -
Kogan page ltd Leading procurement strategy
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Unlock the competitive advantages of procurement with this guide to developing and delivering strategies that optimize this key business function.339,15 zł -
Agile Change Management
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Develop the skills of an effective and agile change manager and deliver long-term, sustainable change with the second edition of this practical...223,28 zł -
Customer insight strategies Kogan page ltd
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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies...150,11 zł -
Ultimate aptitude tests Kogan page ltd
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Excel at aptitude tests with this essential guide for candidates facing recruitment and selection tests - the biggest book of its kind, it boasts...74,06 zł -
Inclusive Talent Management
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Organizations have traditionally had a clear distinction between their policies on diversity and inclusion and their talent management. The main...218,82 zł -
Internal Communications
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Get internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external...179,70 zł -
Kogan page ltd Learning experience design
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Understand how to use emotion, memory, engagement and design thinking to create effective learning experiences for in-person, remote and digital...190,92 zł -
Market research in practice Kogan page ltd
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Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to...168,08 zł -
Kogan page ltd Working in the gig economy
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Learn how to make the most of flexible and independent working opportunities and develop a purposeful and thriving career in the new gig economy.94,81 zł -
Armstrong's Handbook of Learning and Development
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Gain a complete understanding of the theory and practice of L&D for students and practitioners alike covering the fundamentals of learning and...283,25 zł -
Health and Safety at Work
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A practical guide to establishing the proper systems and procedures for effective health and safety management and the legal requirements that...209,28 zł -
How to Pass Numerical Reasoning Tests
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Containing an enormous bank of test questions, How to Pass Numerical Reasoning Tests provides advice, practice and exercises to help you prepare...67,01 zł -
Evidence-based management Kogan page ltd
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Make defensible business decisions using data and evidence from sources already present in your organization.246,52 zł -
Kogan page ltd Leadership team coaching in practice
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Develop high-performing transformational leadership teams within any organization żeby learning from best practice case studies from around the...176,82 zł -
Reward Management Toolkit
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A step-by-step guide to designing and delivering pay and benefits.306,78 zł -
Systemic coaching and constellations Kogan page ltd
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Systemic Coaching and Constellations offers a refreshingly uncomplicated path into a potentially complex subject, demonstrating how to understand...197,57 zł -
Kogan page ltd Neuroscience for coaches
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Understand the neuroscience behind coaching tools and theories to apply the principles in practice confidently with the third edition of this...150,70 zł -
Driving Performance through Learning
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Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as...135,61 zł -
Social Media Recruitment
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This is a guide book for all professionals who are responsible for recruitment in their organization who are looking to devise and implement...154,87 zł -
Kogan page ltd Effective change manager's handbook
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The Change Management profession is not longer in its infancy. Readily identifiable in organizations and in business literature it is no longer...268,46 zł -
Kogan page ltd Neuromarketing in action
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Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective...167,98 zł -
Candidate Experience
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Achieve a world class candidate experience with this practical, evidence-based guide to attract, acquire, engage and retain the employees the...137,10 zł -
Predictive HR Analytics
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HR metrics and organizational people-related data are an invaluable source of information from which to identify key trends and patterns in order...219,11 zł -
Kogan page ltd Succeed in your medical school interview
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After completing the medical school application comes the last, and often most challenging aspect of the school selection process; the interview....108,51 zł -
Kogan page ltd How to master the ukcat
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The UK Clinical Aptitude Test (UKCAT) is used żeby the majority of UK medical and dentistry schools to identify the brightest candidates most...108,51 zł -
Kogan page ltd Commonsense direct and digital marketing
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The fifth edition now includes valuable checklists so that readers can maximise the effectiveness of their own campaigns.237,38 zł -
Kogan page ltd Resilient organizations
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This book uncovers the key indicators of organizational resilience and the actions that will build a resilience capacity and enable organizations...214,25 zł -
Data and Analytics Strategy for Business
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Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through...137,10 zł -
Persuasive Copywriting
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Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate...114,66 zł -
New successful large account management Kogan page ltd
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Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them...137,10 zł -
New conceptual selling Kogan page ltd
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"The New Conceptual Selling" has turned conventional sales thinking on its head by offering powerful, practical lessons that broke down the boundaries...137,10 zł -
Handbook of logistics and distribution management Kogan page ltd
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Now in its sixth edition, this definitive text explains the nuts and bolts of logistics and distribution in accessible language. Covering all...338,75 zł
