Secrets of question-based selling (Sourcebooks, Inc)

But sales trends have changed since 2000. The best-selling sales book of the moment is "The Challenger Sale: Taking Control of the Customer Conversation" (Dixon/Adamson), and this new edition is an ideal "how-to" guide for that kind of sales approach. It's the practical, hands-on manual for learning how to: --Penetrate more accounts --Establish greater credibility --Motivate different types of buyers --Close more sales - faster