Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.
Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor.
Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories.Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily.
He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.
104,93 zł
Focuses on the Dutch East India Company's clashes with Tokugawa Japan over diplomacy, violence, and sovereignty.147,83 zł
373,80 zł
Stretching from ancient times to the late medieval period, Traditional Japanese Literature spans both high and popular styles and contains key...198,56 zł
Fossil Mammals of Asia, edited by and with contributions from world-renowned scholars, is the first major work devoted to the late Cenozoic (Neogene)...648,62 zł
Originally published in 1976, Leon Hurvitz's monumental translation of the Lotus Sutra is the work scholars have preferred for decades. Hailed...180,49 zł
Formalized by the tenth century, the Bhagavata Purana has witnessed centuries of performance, interpretation, worship, and debate. This annotated...201,94 zł
Instead of compartmentalizing American experience, the technologies of mass culture make it possible for anyone, regardless of race, ethnicity,...550,23 zł
For more than four thousand years, Chinese scholars and medical practitioners have documented ways of maintaining health and treating illness,...228,35 zł
François Hartog explores crucial moments of change in society's "regimes of historicity," or its ways of relating to the past, present, and future....116,55 zł
Opinie i recenzje użytkowników
Dodaj opinie lub recenzję dla Neurogastronomy. Twój komentarz zostanie wyświetlony po moderacji.