One of the Best Books of the YearThe San Francisco bronicle The Philadelphia Inquirer Vox The Globe and Mail (Toronto)From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity.
In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches żeby turning itself into an advertising platform.
Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
The Underworld U.S.A. Trilogy concludes. We've traversed the interlocked conspiracies of the decade and are there for the wind-up and swan songs....112,27 zł
A bestseller in Germany, this brilliant and gently comic novel chronicles the lives of two young geniuses who, during the Enlightenment of the...57,29 zł
60,41 zł
***EISNER AWARD WINNER*** Gengoroh Tagame's global sensation, now in one volume Yaichi is a work-at-home suburban dad in contemporary Tokyo;...109,45 zł
When young Harry Collins finds the mutilated body of a black woman bound to a tree with barbed wire, he and his younger sister suspect the legendary...62,33 zł
A riveting, kaleidoscopic debut novel and the beginning of a major career: a novel about race, history, ancestry, love, and time that traces...102,91 zł
There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and...73,81 zł
One of our most omnivorously talented cultural critics--the best-selling author of Sexual Personae and Break, Blow, Burn--presents a primer of...105,53 zł
62,33 zł
The Pulitzer Prize-winning author of "Beloved and "Jazz now gives us a learned, stylish, and immensely persuasive work of literary criticism...54,27 zł
From the New York Times bestselling author of The Invention of Nature, comes a breathtakingly illustrated and brilliantly evocative recounting...102,81 zł
An Elizabethan espionage thriller in which playwright Christopher Marlowe spies on Mary, Queen of Scots while navigating the perils of politics,...57,29 zł
Opinie i recenzje użytkowników
Dodaj opinie lub recenzję dla Attention merchants. Twój komentarz zostanie wyświetlony po moderacji.