How i built this (Pan Macmillan)

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business. Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality. Along the way, readers will learn how: * The founders of Airbnb bootstrapped long enough to turn their business into a success. * James Dyson learnt from his mistakes to protect what he had built * Reed Hastings developed the unique company culture at Netflix. * Five Guys burger chain harnessed the power of word of mouth. * What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate