Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. Buy question, to one of build vs. Die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.
64,33 zł
The untold story of a turning point in modern history--how the brain was discovered to be the seat of human consciousness--from an author The...53,40 zł
Check pupils are on track and making expected progress in Year 4 maths with 12 tests per year (6 arithmetic and 6 reasoning tests) which follow...79,42 zł
Check pupils are on track and making expected progress in Year 3 maths with 12 tests per year (6 arithmetic and 6 reasoning tests) which follow...79,42 zł
Collins International Primary Maths supports best practice in primary maths teaching, whilst encouraging teacher professionalism and autonomy....64,33 zł
Three dragon tales from different cultures. Find out how brave Maren defies the terrifying beast on her wedding day, how a dragon's granny helps...50,33 zł
A dramatic, detailed, and essential narrative account of the 1938 Munich appeasement crisis. Modern history writing at its best.67,01 zł
Now in paperback, a brilliantly imagined adventure--the first novel in an eagerly awaited trilogy--in which an untested young princess must claim...70,58 zł
In honor of the fiftieth anniversary of Robert Francis Kennedy's death, an inspiring collection of his most famous speeches accompanied by commentary...56,19 zł
Written with a range of international contexts in mind, this flexible three-level course provides coverage of the Cambridge Secondary 1 English...67,01 zł
#1 International BestsellerThe Best Exotic Marigold Hotel meets The Italian Job in internationally-bestselling author Catharina Ingelman-Sundberg's...70,58 zł
Previously published in 1962, a portrait of our philosophical times seen through the lives and writings of Dostoevsky, Kierkegaard, Nietzche...72,17 zł
Opinie i recenzje użytkowników
Dodaj opinie lub recenzję dla Ask your developer. Twój komentarz zostanie wyświetlony po moderacji.