Joanne chang - flour (Chronicle Books)

SALES HANDLE: Recipes for 100 favorite treats from Flour, a Boston bakery with 4,000 customers a day. KEY SELLING POINTS: * Author is a mediagenic Chinese-American female entrepreneur who shifted focus from economics and mathematics to baking. * Flour Bakery + Cafe, the bakery, has received tons of media coverage, from Food & Wine to the New York TImes, and tons of local (Boston coverage). Was voted Best in Boston in several categories every year since 2002. * More than 4,000 people a day visit the bakery, demonstrating a strong fan base and tourist traffic via the bakery. * Cookbooks from regional bakeries are performing well in the marketplace, and this one of the few from the Northeast. ** Coverage: Flour bakery + cafe has been featured in Gourmet, Food&Wine, Bon Appetit, the New York Times, Conde Nast Traveler, Lucky Magazine, Inc. Magazine, and Boston Magazine and has received numerous Best of Boston awards. Flour was also featured on Throwdown with Bobby Flay on the Food Network in which Joanne's sticky buns won over Chef Flay's.