The increasing economic, social and political importance of trade in the modern era spawned a phenomenon called the multinational organization.These organizations, beginning with the Dutch East India Company, are capable of exercising extreme power not only in individual countries but globally. This book seeks to remind managers of those important issues and how easy it is to create friction between the interested parties if the pricing process is not properly thought out.The increasing economic, social and political importance of trade in the modern era spawned a phenomenon called the multinational organization.These organizations, beginning with the Dutch East India Company, are capable of exercising extreme power not only in individual countries but globally. This book seeks to remind managers of those important issues and how easy it is to create friction between the interested parties if the pricing process is not properly thought out.
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