John wiley & sons Nonprofit marketing guide (John Wiley & Sons)

Grow your nonprofit with tried and tested online and offline marketing techniquesIn the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization.Written with the benefit of the author's ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately.

You'll discover:* How to create realistic marketing strategies and communications plans for nonprofits of any size* How to build and engage of community of supporters around your organization* How to create and deliver powerful messaging that inspires action* Bonus templates and worksheets in an online workbook for readersWhether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.