In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments$134film, television, and online/digital$135providing you with an insider's perspective that can't be found anywhere else.
Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.
The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched.
An online eResource contains further discussion on topics presented in the book.
831,21 zł
This new edition offers a comprehensive treatment of all phases of Photovoltaic System design, installation, commissioning, inspection, and operation,...877,28 zł
Within the field of game design, game balance can best be described as a black art. It is the process żeby which game designers make a game simultaneously...298,14 zł
Forensic Entomology: The Utility of Arthropods in Legal Investigations, Third Edition continues in the tradition of the two best-selling prior...394,25 zł
An account of Tibet and the Tibetan people that emphasises the political history of the 20th century. This book attempts to reach beyond the...277,19 zł
Joseph Raine's name appears first in the previous edition.162,02 zł
The revised and updated seventh edition of this best-selling reference manual on vehicle body repair brings the book up to date for the current...286,33 zł
Awarded 4 stars (rated 90/100) by Doody's Book Reviews Fish are critically important to the welfare of this planet and its occupants, the health...523,22 zł
This ground-breaking book provides a refreshing introduction to the field of leadership and is jam-packed with theoretical and practical insights...197,57 zł
Recording Classical Music presents the fundamental principles of digitally recording and editing acoustic music in ambient spaces, focusing on...248,40 zł
This volume represents the work of the first three years of the Society for Chaos Theory in Psychology conferences. The book explores ideas from...354,74 zł
Opinie i recenzje użytkowników
Dodaj opinie lub recenzję dla Business of Media Distribution. Twój komentarz zostanie wyświetlony po moderacji.