John wiley & sons inc Digital marketing all-in-one for dummies, 2nd edition (John Wiley & Sons Inc)

Develop and refine your comprehensive online marketing planWith more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.* Build and implement a winning digital plan for your brand* Learn how to establish an online presence with social media* Turn online prospects into loyal customers* Target consumers in any market segment and age bracketDig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.