Fail-safe startup (Penguin Books)

The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann 'Essential reading.' Eric Ries, bestselling author of The Lean Startup and The Startup Way________________ 90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand. The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money. The Audacity of Goals: Silicon Valley scoffs at moderate ambitions but the more audacious your goals, the more can go wrong.Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success. ________________ 'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare 'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway