Health Behavior - Theory, Research, and Practice 5e (John Wiley & Sons Inc)

The essential health behavior text, updated with the latesttheories, research, and issues Health Behavior: Theory, Research and Practice provides athorough introduction to understanding and changing healthbehavior, core tenets of the public health role. Covering theory,applications, and research, this comprehensive book has become thegold standard of health behavior texts. This new fifth edition hasbeen updated to reflect the most recent changes in the publichealth field with a focus on health behavior, including coverage ofthe intersection of health and community, culture, andcommunication, with detailed explanations of both established andemerging theories. Offering perspective applicable at theindividual, interpersonal, group, and community levels, thisessential guide provides the most complete coverage of the field togive public health students and practitioners an authoritativereference for both the theoretical and practical aspects of healthbehavior.A deep understanding of human behaviors is essential foreffective public health and health care management.This guideprovides the most complete, up-to-date information in the field, togive you a real-world understanding and the background knowledge toapply it successfully. * Learn how e-health and social media factor into healthcommunication * Explore the link between culture and health, and the importanceof community * Get up to date on emerging theories of health behavior andtheir applications * Examine the push toward evidence-based interventions, andglobal applicationsWritten and edited żeby the leading health and social behaviortheorists and researchers, Health Behavior: Theory, Research andPractice provides the information and real-world perspectivethat builds a solid understanding of how to analyze and improvehealth behaviors and health.